The most valuable marketing resource you have, bar none, is the list of guests included in your previous vacation rental bookings or inquiries. Email marketing is without question the best way to leverage that resource and nurture your relationship with these guests into future bookings.

Two common myths surrounding email marketing involve complexity and cost. We will write more articles soon that debunk the complexity myth. We’ll address the cost issue now. We’re happy to announce a Pay-Per-Use Email Marketing option to support your vacation rental marketing needs. This option means no up-front fees and no ongoing costs to use the Rentallect Email Marketing platform.

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One of the most requested features we hear about from the Rentallect community is the need for a centralized availability calendar. The Rentallect team listened, and we are pleased to announce that it is now a reality. Rentallect now offers a central availability calendar which Rentallect will automatically distribute to all listing-site calendars you associate with your property. This alleviates the need for you or your property manager to manually maintain several calendars individually.

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Before you can hope to be more successful as a vacation rental owner/manager, you need to set some milestones. It’s easy to talk abstractly about possible marketing techniques, or the latest vacation rental technology, but I don’t think you have a viable plan until you have specific targets on what you will accomplish, when, and how.

Most owners avoid these kinds of specifics out of fear of the unknown. Or worse, they set some totally unreachable goals. Don’t get me wrong. I believe it’s OK to have a healthy disregard for the impossible. Nothing is impossible if you set your mind to it. However, it helps to have a structured path to get there. It’s only after you have conceptualized your idea into realistic goals that you can move on and prepare an implementation plan.

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