Apr
5
2014

How to Get The Attention of Potential Guests

Whether you are just starting your content marketing efforts with your vacation rental blog, or you have posted a hundred times, blogging can often feel like you’re shouting in a crowded arena. No matter how loud you scream, you might feel drowned out by the crowd.

You want potential guests to find, engage, and convert on your content, but it seems like it’s lost in the sea of content that’s out there on the web.

So how do you cultivate an engaged guest community? The infographic below walks you through the essential elements of a post that will get your target readers (potential guests) to pay attention — and maybe eventually send an inquiry or make a booking. If you’re looking for ways to make more powerful blog posts — and grow your business — keep on reading.

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Mar
15
2014

The Importance Of Guest Reviews

We recently wrote about trust, and how much of what you do to run your vacation rental business falls secondary to establishing a high level of trust.

One aspect of earning trust, and transparently reflecting it to your potential guests, involves capturing reviews.

The folks over at WeNeedaVacation put together the infographic shown below. It has lots of interesting factoids, as well as several tips about how you can build trust with your guest audience.

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Mar
6
2014

HomeAway acquires Glad to Have You

Yesterday, HomeAway announced they have acquired Glad To Have You.

This indicates HomeAway is more committed to mobile and guest service.

The Glad to Have You app, available on both Apple’s App Store and Google Play, is designed to let owners and property managers reach out directly to their guests. They can relay all relevant property information to their guests before their arrival, including check-in and check-out procedures through push notifications, door lock codes, WiFi passwords, etc. After that, they can stay in touch with their guest throughout their stay, providing recommendations and responding to service requests.

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