To improve revenue for your vacation rentals, you must know your numbers. It is vitally important to be aware of metrics such as inquiry pace, average stay length, occupancy percentage, lead times, average daily rate (ADR), conversion rate, channel ROI, and many, many others.
For example, if you knew at a glance which dates are experiencing high demand, and which dates typically get little or no demand, you could be more savvy about setting your rates, and know whether you need to negotiate with guests asking for discounts. If you don’t monitor your metrics, how do you expect to improve? While it’s possible to set up an Excel spreadsheet and manually enter data… every day… who has time for that? We believe that using automated analytics tools to do the heavy-lifting for you is the best way to acquire and visualize your VR metrics. As we previously mentioned, we have prepared these tools for you to use. Today we are happy to announce that we have released thirteen (13) new analytics charts for you to use — free of charge.