Email Marketing Crushes Social Media

Are you worried that your vacation rental business hasn’t figured out Facebook? Fear not. Despite the hype that inevitably clings to the newfangled (e.g. social media marketing), it’s a relatively familiar technology that is far more important for selling online. A new report from marketing data outfit Custora found that over the past four years, online businesses have quadrupled the rate of customers acquired through email.

Facebook over that same period barely registers as a way to make a sale. Twitter, meanwhile, doesn’t register at all. Below we show statistics that support the claim that if you’re going to put effort into some new marketing initiatives, ignore Facebook for now, and turn your attention towards email marketing.


custora 1 Email Marketing Crushes Social Media


Custora analyzed data from 72 million customers shopping on 86 different retailer sites. They tracked where customers were clicking from (email, Twitter, Google, etc.) and what and how much they bought, not just on that visit but for the next two years.

Over those two years, Custora found that customers who came to retailers from Facebook were just about average, and Twitter customers were 23 percent less valuable than average.

Meanwhile, Email customers were nearly 11 percent more valuable than average.



custora 2 Email Marketing Crushes Social Media


The staying power and greater potential for personalization gives email marketing distinct advantages. You owe it to yourself to take advantage of it.



Rentallect’s Vacation Rental Email Marketing is very easy to use, but it is incredibly powerful.

We hope you give it a try. Everything is FREE to explore. There’s absolutely no risk, so why not sign up today.




Posted in: Email Marketing

About the Author: by

Curt Tudor is the founder of Rentallect, Inc. which produces software for Vacation Rental Marketing, Analytics, Inquiry Management and CRM. He is also an owner of a Vacation Rental Condo in Beaver Creek Colorado, as well as another overlooking Grand Father Mountain in the Blue Ridge Mountains of North Carolina

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