Why Email?


Rentallect Email Marketing is purpose-built for your Vacation Rental business. Why should you use email marketing...?

Why should you use Email Marketing? Because it works!

If you want more bookings, and want to keep your vacation rental top-of-mind with your potential guests, the most cost-effective way to do it is email marketing.


All major travel portals have email marketing strategies. HomeAway sends email campaigns to the same guests who are inquiring about your property.


Now you can send professional revenue-generating email campaigns for your vacation rental business.


It's easy. It's affordable. ROI over 50x is common.



 

We automatically transform your inquiries into your personalized email marketing database

With Rentallect, you can start a new account, and be sending email campaigns in a few minutes.


Import your historical inquiries with a few mouse-clicks. You'll have an email marketing database in the blink of an eye.


And it gets ever better... As you get new inquiries, we'll automatically grow your email marketing database for you.


After initial setup, we take care of everything for you. No need for repetitive, manual work.

Automatic Segmenting

We provide many custom fields for you to segment on, and we even auto-populate your subscriber database.


We make it trivial to target guests from certain areas of the country, or who have inquired but never booked, or who have families, or who previously desired certain dates...


Segmenting possibilities are limited only by your imagination.



With 100+ Email Marketing features, there’s a lot to love. See them all.

Design


Unsure about how to code an HTML email? No worries. With Rentallect, you don't need to code anything. Just use our WYSIWYG template builder and you'll easily produce professional emails (and they will be far better than most of what’s on the web now).

Design a template

Our template builder makes it easy for anyone to design beautiful email templates in minutes. Choose from a range of layouts, add your logo and tweak the colors. Each template is automatically optimized for mobile devices and looks great in every email client.

 
Uploading...
 

Add your content

Once you’ve designed a beautiful template, our editor makes it easy to add your own text, links, images and advanced content like social sharing and personalized content for each subscriber. Hands down the easiest email editor on the planet.

One Click Content

Nobody likes writing something twice. Now you can import any content from your web site into your newsletter, formatted beautifully and ready to send. Import your upcoming events, your latest blog posts and just about anything else into your newsletter without typing a single word.

Mobile-Ready Templates

Any template you design in Rentallect will automatically be optimized for both desktop and mobile email clients. This means you know it will look just as great on an iPhone as it does in Outlook or Gmail. We even make it easy to see how your template will look on a mobile device as you build it.



With 100+ Email Marketing features, there’s a lot to love. See them all.

Send


You probably don't ever think about things like fully redundant servers, or enterprise class delivery engines, right? All you need to know is, we've got you covered.

RSS to Email

We'll automatically send an email to your guest whenever you update your site or blog. Use our reports to see what your readers are interested in and even watch them interact with your content in real-time.


Find out more
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A/B Testing

Our automatic A/B testing feature makes it easy to test different subject lines, sender details and even totally different email designs.

Tell us what to test, how you want us to pick the winner and we'll do the rest.

The best part is, it takes only a few clicks to set up and you learn something about your audience every time you do it.

Social Sharing

Our social sharing feature makes it easy for your guests to share your email campaigns on Twitter and Facebook. With a single click you can add a "Like" or "Tweet" button to your campaign and it's ready to be shared.

We'll show you a detailed report on which guests shared your campaigns, and even what they said about you when they did it.

Autoresponders

Autoresponders make it easy to stay in touch with your subscribers without lifting a finger. Quickly build and schedule automated welcome messages, birthday greetings and other date-based campaigns. Send single emails or a sequence over time.

  1. When you receive an inquiry or when a subscriber joins your list
  2. The anniversary of a guest's original inquiry
  3. An exact date
See it in action

Keep it Relevant

To get the best results with your email marketing, it's important that you send relevant information, to the right guests, at the right time. Our segmentation and personalization tools make it super easy to focus your efforts where they count most. Rentallect even does some segmenting for you automagically as it parses your incoming inquiries. Hands-free segmenting, what's not to love?

  1. Behavior targeting

    Target guests based on past behavior, such as whether they previously clicked a link in one of your emails, or whether they forwarded one of your emails to a friend.

  2. Triggered messaging

    Automatically email guests when they meet criteria you set, like a past booking in a specific month or the anniversary of their last inquiry.

  3. Personalized content

    Send custom content to every guest by personalizing it with whatever information they have shared with you.

Free Archives

Every time you send an email, we archive a copy of it – so you’ll always have a full and up-to-date history of what you’ve sent. We also provide you with a single line of code, that when added to your site will display an up-to-date list of every email you’ve sent.



With 100+ Email Marketing features, there’s a lot to love. See them all.

Track


03 May, 10am

Insightful Email Marketing Analytics

Every time you send an email campaign we provide a beautiful set of real-time reports allowing you to see who opened it, what they were interested in, who they shared it with and much more.

  1. Opens and Clicks

    See which guests open your campaigns, when, and how many times. You can drill right down to the subscriber level.

  2. Social Sharing

    See which guests forwarded your email to their friends or shared it on Facebook and Twitter.

  3. Bounces

    Which emails bounced back and couldn't be delivered. We'll automatically remove invalid addresses.

  4. Google Analytics

    Built-in integration makes it easy to see what site activity, inquiries, bookings and ROI your email campaign generated.

Watch Email Opens/Clicks/Shares in Real-time

Every time you send a campaign, we'll show you who is opening it, who is clicking your links, who is forwarding it to their friends, liking it on Facebook or mentioning it on Twitter. Plus.... we'll display it all on a gorgeous fullscreen world map that you can share. All in real-time!

30 Likes

Social Reporting

Our social sharing feature makes it easy for you and your subscribers to share your campaigns on Twitter and Facebook by embedding a "Like" or "Tweet" button in your emails.

We'll then show you who shared your email, and even what they said about it to their friends and followers.

Reports on the go

Get full access to all your campaign reports on any modern mobile device. See opens, clicks and bounces for all your campaigns through a simple, easy-to-navigate interface.

  1. View your sent campaigns
  2. See all reports

Subscriber Snapshot

A single page showing every interaction you've ever had with each of your subscribers. See where they're based, which email client they view your emails on and even what they look like.

Click Overlay

Our reporting makes it easy to zoom right down to the subscriber level and see a real-time list of exactly what campaigns they opened, what links they were interested in and how many times they forwarded their emails!

Email Clients

Designing emails and making them look great in the dozens of email clients out there used to be difficult. Now there's Rentallect. We make your content look great everywhere, and our email client report even shows exactly which email clients your subscribers are using!



With 100+ Email Marketing features, there’s a lot to love. See them all.

Grow


Grow Your Email Marketing Audience

Whether you're starting out fresh with a new Vacation Rental, or you already have a large number of past inquiries and bookings, we give you simple tools to increase the size of your email marketing audience.

  1. Subscribe Button

    We make it simple to add an elegant & unobtrusive subscribe button to any page on your site. Just copy and paste something we'll give you anywhere you like. Then when potential guests visit your site they can sign up for your email list.

  2. Subscribe Forms

    Use our simple form builder to create custom signup forms you can add to your site in no time. Customize the entire experience to match your own site design.

  3. Inquiry-to-Subscriber

    Enable Rentallect's inquiry auto-import feature and we'll automatically extract guest contact details from the inquiries you receive from VRBO, HomeAway, FlipKey, and others, and we'll add the guest to your subscriber list.

List management made easy

We take all the headaches out of managing your subscribers and let you
focus on what matters most - getting to know your audience.

Subscriber Notifications

A beautiful, flexible way to keep up with the people joining your subscriber lists. You've got complete control over what details you'd like to know about and when.

Segments

Target your campaigns like a laser. Send only to the people who opened your last 3 campaigns. Only send to people from a certain country, or who might be interested in a particular topic.

Install the app
Facebook Subscribe

Our Facebook Subscribe app makes it easy to drop a signup form right into your Facebook page. We even provide a white label version for our resellers to use with their clients.
Install the app on Facebook

Built for Flexibility

The goal of Rentallect is to take care of the details and let you focus on what you do best - sending amazing emails that generate bookings.

  1. Preference Centers

    Let your guests take control of the information they’ve shared with you. It’s easy for anyone to update their own details and change their subscription.

  2. Custom Fields

    Take email personalisation one step further by storing custom data, such as location, on your subscribers which you can easily insert into your email content.

  3. Auto-list Management

    We’ll automatically handle all new signups, unsubscribes, bounces and even spam complaints without you needing to lift a finger.

 

 

With 100+ Email Marketing features, there’s a lot to love. See them all.

Be Social


Social Sharing

Our social sharing feature makes it easy for you to share your campaigns on Twitter and Facebook by embedding a "Like" and "Tweet" button in your emails.

We'll show you a beautiful report on who is sharing your emails, and even what they're saying about you to their friends and followers.

35 Likes

Social Reporting

Watch in real-time as your subscribers talk about your company on Twitter and Facebook, and be part of the conversation.

We'll combine the social shares with everyone who forwarded your email to a friend, so you can see the true reach of your latest campaign, all in one place.

Install the app

Facebook Subscribe

Our Facebook Subscribe app makes it easy to drop a signup form right into your Facebook page. We even provide a white label version for our resellers to use with their clients.
Install the app on Facebook

Real-time Conversations

When you send a campaign, we’ll show you a real-time map of what people are saying about you on Twitter and Facebook, and make it easy for you to join the conversation.

List of All Features

We have over a hundred features at your disposal. Below is a brief description about everything Rentallect's Email Marketing can do for you in a single page. Get comfortable...


Design Beautiful Emails

  1. Create beautiful templates using our Template Builder

    Now anyone can build rock-solid templates optimised to look great in both desktop and mobile clients - without any coding knowledge!

  1. Mobile-Ready Templates

    All our custom templates have been lovingly designed to cater for both desktop clients and mobile devices. So when using our Template Builder, you can easily switch between the desktop and mobile view to see how your designs will appear on both sizes.

  2. Personalise your emails

    Make it personal by inserting your subscribers name or a Property they rented.

  1. Build re-usable templates

    With a few simple tags you can turn any HTML page into a re-usable email template.

  2. A/B Split testing

    Easily test two variations of your email campaigns, then send the best performer!

  1. Spam Testing

    We'll run your campaign through popular spam filters at the desktop, server and firewall level before you send it.

  2. Inbox Preview - See your emails before you send

    See screenshots of your email in over 20 different clients before you send your campaign.


Send Campaigns

  1. Elegant Editor

    You can quickly update your emails from within your browser.

  2. Autoresponders and drip campaigns

    Quickly build and schedule automated welcome messages, reminders about next year's stay and other date-based campaigns.

  1. We'll archive all your sent campaigns, free!

    Add a line of code to your site for a full archive that automatically updates.

  2. RSS to Email

    Interested in integrating your blog or website content into your newsletters. We'll automatically deliver emails every time you update your RSS-enabled website.

  1. Top notch deliverability

    Authentication, relationships with ISPs, industry-leading mail servers and more ensure your emails are delivered.

  2. Send in any time zone

    Take full control over when your subscribers will receive your campaigns.

  3. Secure and smart

    You can rest safe in the knowledge that we take security and deliverability extremely seriously. With redundancy at every layer of our application, you're protected against any type of hardware failure.

  1. ISP feedback loop integration

    We're integrated into the feedback loop of ISP's like Yahoo, Hotmail and AOL. So if a subscriber marks you as spam, we'll remove them from your list automatically.

  2. Lightning-fast CDN

    We host all your email images on our own servers for free. What's more, they're delivered via our super-speedy worldwide content delivery network!


Track your Results

  1. Worldview

    Experience a whole new way of meeting your subscribers. Every time you send a campaign, we'll show you who is opening it, clicking links, forwarding it to their friends, liking it on Facebook or mentioning it on Twitter. All this is shown on a map, in real-time.

  2. Powerful and stunning reports on just about anything

    Track the opens, clicks, forwards, unsubscribes, bounces and so much more.

  1. Clicks and opens

    In addition to showing you exactly who opens your campaign, you can instantly see how your design is performing with click overlays. See which links are being clicked, and spot trends to see what's working!

  2. Compare your campaigns

    Spot trends by comparing opens, clicks and more for multiple campaigns at once.

  3. Integrate Google Analytics with your campaigns

    Automatically track your campaign related sales and conversions in Google Analytics.

  1. Track conversions and ROI

    Our suite of in-depth reports allow you to see exactly how well your email campaigns are performing.

  2. Spam complaint reports

    Integration with Yahoo!, Hotmail and more mean we can report on any spam complaints your subscribers make.

  1. See what email clients your subscribers are using

    Our email client report takes the guesswork out of which email clients your subscribers are using. We'll show you a full breakdown, saving you time and frustration with design and spam testing.

  2. See your campaign reports on the go

    Get full access to all your reports on any web-ready mobile device. See opens, clicks and bounces for all campaigns in our simple and easy-to-navigate mobile interface!

  3. Unsubscribes and bounces

    See who unsubscribed, and whose emails got bounced. We'll automatically take care of the rest - either by removing an unsubscribed person from your list, or by re-sending your email if it bounced.


Grow Your Audience

  1. Customise everything!

    Change the look and feel of the entire signup and unsubscribe process.

  2. Add a form to your site

    Use our simple form builder to create signup forms you can easily add to your site.

  1. Subscriber Snapshot

    Put a face to a name with our subscriber snapshot. We'll give you a full run-down of activity, location and more for every subscriber in your list.

  2. Unlimited number of lists

    Create as many lists to group your subscribers as you need - and we'll automatically handle all new signups, unsubscribes, bounces and spam complaints seamlessly behind the scenes.

  3. Easily manage your subscribers

    We take the hard work out of managing your subscribers. Whether your subscribers add themselves, or you import 5,000 at a time – we've got the tools to keep everyone in order.

  1. Suppression lists

    We take care of suppression behind the scenes, so you'll never pay to send email to subscribers who have unsubscribed, bounced or marked you as spam in the past.

  2. Import your subscribers with one click

    It doesn't matter whether you're importing 10 people, or 10,000... from a spreadsheet or manually. However you roll, we've got you covered.

  3. Segments

    Use our simple tools to create groups of subscribers based on your own criteria – then send targeted campaigns for maximum effectiveness.

  1. Preference centers

    Offer more than just an unsubscribe button - let your recipients manage their own subscription preferences.

  2. Track subscribers via RSS

    Track new subscriber activity for any of your lists without needing to login.

  3. Custom fields

    Store anything you like on subscribers and easily insert them into email content.


Be Social

  1. Facebook Subscribe

    Install our Facebook app and let your fans subscribe directly from your Facebook page!

  1. Real-time Conversations

    When a subscriber opens your email, we'll show you exactly where they are in the world. Get to know your subscribers like never before.

  2. Forward to a friend

    Let your recipients spread the word virally with forwards, and we'll track the results for you.

  1. Social Reporting

    We report every 'Like' and 'Tweet' your campaign receives as part of our stunning reports. So now you can see not only which subscribers are sharing with their friends, but what they're saying about you.

  1. Social Sharing

    We make it easy for you and your subscribers to virally share your campaigns on Twitter and Facebook.